About Us

We’re clear, consistent & committed

What you need to know about us is that we’re invested in what we do, 
how we do it, and the impact we deliver for our partners. At The Advertising Works, we’re results focused, and succeed by building and executing 
simple yet effective marketing strategies that make your day-to-day 
easier, increase sales, improve customer engagement, and ultimately, 
set you apart from your competitors.

In summary, we reach your target audience at scale within budget, and we’re with you at every step of the way to help you achieve your marketing goals.

 

Our Team

An team picture of the Advertising Works and Brisbane teams.

Why Partner with TAW?

What is it about The Advertising Works that attracts premium clients usually reserved for large agencies? Simple: our relationship with clients is paramount, and we design campaigns that go above and beyond.

 

Get in touch

/ 01
Simple effective communication
While the landscape is ever-changing, our underlying principles of simple and effective communication, honesty, and a genuine desire to see our brand partners succeed, remains at the forefront of everything we do.
/ 02
We’re here for every business milestone
In some cases, our relationships span decades, and we wouldn’t have it any other way. From rebrands to new product launches, we’re the team you call when you have a ‘light bulb’ moment and need to make it a reality.
/ 03
We think deeply and execute with impact
Our strategic approach is totally different to other agencies, who tend to rehash campaign strategies, and don’t completely immerse themselves in the clients brand and objectives. You won’t find us constricted by a mould – we’re bold in our executions, and act with the intent to reach your customers at scale.
/ 04
We drive marketing budgets further
Our agency footprint is multi-platform, and with our senior level publisher relationships, we deliver some of the best advertising rates in Australia. 
We don’t apply a cookie-cutter approach to buying media – we negotiate 
our rates by campaign to deliver the best ROI.
/ 05
Committed to brand consistency
We use an integrated approach to advertising so that your message is consistent across all communications: above the line, below the line, on the 
line. We take the time to understand how your customers research and buy 
from you and ensure it is programmed to the right mediums, channels & timing.
/ 06
Campaigns that deliver on their promises
We’re not ones to deliver mediocre results. We follow through with our promises, and ensure our media partners, suppliers, and content teams are equipped and accountable, bringing the best outcomes for your brand and campaigns.
The Team

A VALUABLE EXTENSION TO INTERNAL TEAMS

Managing Director Chris May

With more than 20+ years’ experience in the Sports marketing, advertising and media industry, Chris May is an award-winning and passionate professional, who leads the team at TAW. Known for his drive, determination, and unwavering talent, Chris’ impressive career includes working commercially across multiple major sporting events including the Olympic games, Commonwealth games & the Rugby World Cup as well as top tier media publishers, having previously been the president of the Gold Coast Media Club, and has held senior positions within News Limited and Fairfax Media. As Managing Director of The Advertising Works, Chris has built an impressive portfolio of clients, both nationally and internationally, overseeing the execution of advertising, media, sporting partnerships, sponsorships and marketing strategies, and continues to be an independent media advisor for various companies and organisations.

Headshot of Managing Director Chris May.

Colleen Hannah

Office Manager

Michael Johns

Head Designer

Emily Everitt

Senior Account Manager

Alexandra Paton

Business Consultant

Riria (Ree) Taukamo

Head of Digital

Mark Foster

Business Consultant

Our Services

We’re CLEAR, CONSISTENT & COMMITTED

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We’ve got a lot of expertise on how to make your brand stand out amongst the rest, and we’ll stop at nothing to ensure every aspect of your business 
has been catered too. No matter what your brand needs, we specialise in a 
range of services that will help achieve your marketing goals:

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Design and Creative Content Services

Creative direction and strategy Campaign idea development New product launch support Graphic design Packaging design Point of sale design Signage design Copywriting Illustration Motion design Video production Livery design Photography Sponsorship Activations Brand sponsorships

Digital Services

Digital strategy and implementation Pay per click (PPC) Paid social Email marketing Search engine optimisation Programmatic video and display Audience segmentation

Social Media Services

Social media strategy Social media management Community engagement Reporting and insights Influencer partnerships Social media photography Social media videography and reels

Media Buying Services

TAW has its own in-house media department which allows us to plan, negotiate and buy media across all platforms – local or national. We also partner with Carat, part of the global Dentsu Aegis buying group, one of the largest in the country.

Print Radio Television Outdoor Programmatic video and display Premium sponsorships